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Shop this video: Designer denim at an affordable price

Like fine wine, denim should get better with age. This new pair from Joe's Jeans uses artisanal Japanese denim that does just that. The heavy-duty material makes this pair last through multiple seasons and look better the more you wear them. They mold to your body, which means the color fades in a way that's unique to your body. (Talk about personalization!) Tienlyn Jacobson explains more about this cult-favorite denim, and why you need a pair in your wardrobe ASAP.
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