A major US health insurance company on Monday said it will help buy Apple smartwatches for customers as part of a move to integrate the gadgets into wellness management programs.
Aetna will be giving both its workers and some customers discounts on the Apple Watch, the U.S. health insurance giant said on Tuesday in a joint announcement with Apple.
Big health insurer Aetna will give the Apple Watch to its 50,000 employees and subsidize the wearable for certain customers.
Aetna, a health insurance company that covers 23 million people in the US, says it will subsidize employee Apple Watch purchases for participating employers.
Insurance company Aetna today announced a major health initiative centered on the iPhone, iPad, and Apple Watch, which will see Aetna subsidizing the cost of the Apple Watch for both large employers and individual customers. Startin...