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Social Media Guidelines for our Clinicians

We recently published this guideline at BIDMC based on the input from a multi-disciplinary working group. I thought it might be useful to share with the community, since many healthcare organizations are at the early stage developing social media policies.1. Why do consumers interact with an organization’s social site?In general, there is a perception gap between the reasons consumers interact with companies on social sites and why the companies think they do.
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