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Will Multinationals’ Sustainable Brand Buying Spree Continue?

Unilever’s purchase of Seventh Generation is the latest “green” or sustainable brand acquisitions, a trend that analysts expect to continue as multinationals look to increase their sustainable product offerings and meet their own internal environmental goals.
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Unilever to acquire green-products company Seventh Generation

Business & Finance : LA Times: Business

Consumer products giant Unilever is making a push into green household products by acquiring Seventh Generation, a maker of plant-based detergents and cleaners. The deal, announced Monday, likely extinguishes the hopes of Honest Co....

Unilever is Buying Green Cleaning Products Company Seventh Generation

Business & Finance / Marketing : Beneath the Brand

Summary: Unilever has announced that it is buying Seventh Generation, a Vermont-based cleaning products and personal care company that bills itself as an environmentally-friendly alternative to its CPG rivals. While terms of the dea...

Unilever ‘Sustainable Brands’ Grew 30% Faster Than Other Brands in 2015

Utilities / Energy : Environmental Management & Energy News

About half of Unilever’s growth last year came from its sustainable living brands, which grew 30 percent faster than the rest of the company’s business, according to the Unilever Sustainable Living Plan annual progress report. The c...

Unilever ‘Sustainable Brands’ Growing Twice as Fast as its Other Brands

Utilities / Energy : Environmental Management & Energy News

Unilever’s “sustainable living brands” — brands that Unilever says contribute to environmental and social sustainability — accounted for half the company’s growth in 2014 and grew at twice the rate of the rest of the business, accor...

Unilever, DHL Partner to Drive Sustainability, Efficiency

Utilities / Energy : Environmental Management & Energy News

Unilever and DHL Supply Chain have partnered on a series of initiatives that the companies say will increase sustainable practices and the speed of bringing products to market. According to Unilever and DHL, these new initiatives in...


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