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"It’s very unlikely that the chief executive of an established company would see an advert on the way..."

“ It’s very unlikely that the chief executive of an established company would see an advert on the way to work and immediately decide to use it as the basis for an entirely new go-to-market strategy, work on which must begin the second they arrive at the office. In a startup, all it takes for that to happen on a regular basis is for the person in charge to be a capricious narcissist with terrible recency bias: which, as luck would have it, our chief executive was.
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