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Americans Prefer Patriot, So Why Is Jeep Killing It and Keeping Compass Name Instead?

Searching for new buyers with car-based Jeeps in 2006, DaimlerChrysler assumed the more obviously car-like of the two new Jeeps, the Compass, would be more popular. Square, boxy, and later to the party, the Patriot would fill in the gaps with a more male-centric demographic. Incorrect. From the get-go, the Jeep Patriot was the more popular […] The post Americans Prefer Patriot, So Why Is Jeep Killing It and Keeping Compass Name Instead? appeared first on The Truth About Cars.
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