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The Strategy Book

Career & Jobs / Management : Leading Blog

“Strategy is about shaping the future,” writes Max McKeown. There are five basic questions that strategy tries to answer: Where are we? Where do we want to go? What changes have to be made? How should changes be made? How shall we m...

Beware of Hidden Costs of Hiring a PR Firm

Business & Finance : Business Entrepreneur Blog

Perhaps the most often asked question companies ask when hiring a public relations firm is, “what does it cost?” Interestingly, this is also a question many PR firms have difficulty answering. There are three basic ways that firms c...

In Images: A 'Google Maps' for the Mouse Brain

Academics / General Science : Live Science

A gorgeous new way of visualizing connections in the mouse brain could help scientists answer fundamental questions about the way the brain works.

Mouse Brain Visualized in Stunning 3D Detail

Academics / General Science : Live Science

A gorgeous new way of visualizing connections in the mouse brain could help scientists answer fundamental questions about the way the brain works.

Twitter Is Now Offering Brands Customer Service Chatbots to Use in Direct Messages

Media / Media Industry News : Adweek

Twitter is upping its chatbot game. To better help brands converse with users and offer customer support, the company is launching two new products that will help answer basic questions and address complaints. The features announced...

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