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Report: Playlist Listening Overtakes Albums On Streaming Sites

Playlists on sites like Spotify and Apple Music are a lot of fun to listen to, and they're also a big draw for these companies.
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Spotify Now Allows Brands To Sponsor Targeted Playlists

Business & Finance : Forbes: Business

A look at Spotify's Discover Weekly playlist when it was sponsored by Kia (image provided by the company). Streaming music giant Spotify announced recently that companies will now be able to shell out big bucks to sponsor playlists ...

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Not even a year after launch, the playlist is boasting some big, impressive numbers. We knew that Discover Weekly was a hit when we saw our friends on Spotify listening to the personalized playlist in droves. Now the data keeps roll...

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