Wearables are moving into health insurance.
Aetna will be the first health insurance company to subsidize the Apple Watch for its customers, the insurer announced Tuesday.
Aetna will make the Apple Watch available to a few "large employers" and their employees during open enrollment season this fall. The insurer will subsidize a "significant portion" of the cost of an Apple Watch, and offer a monthly payroll deduction plan to fund the rest.
Big health insurer Aetna will give the Apple Watch to its 50,000 employees and subsidize the wearable for certain customers.
A major US health insurance company on Monday said it will help buy Apple smartwatches for customers as part of a move to integrate the gadgets into wellness management programs.
The wearable Apple Watch can be yours for cheap if you enroll in Aetna's health insurance program.
Aetna, a health insurance company that covers 23 million people in the US, says it will subsidize employee Apple Watch purchases for participating employers.