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‘New American Dream’ shifts away from material gains, says study

Results are in from a survey of over 2,000 Americans, sponsored by Ikea The material accomplishments of owning a home, two cars, and generally "keeping up with the Joneses" once defined the aspirations of an entire generation of Americans. But in the aftermath of the Great Recession, the "American Dream" has dramatically shifted away from the acquisition of material goods and more toward experiences with family and friends, according to a new report from the Economist Intelligence Unit, sponsored by Ikea.
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