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NewsCorp just pumped $10 million into ad tech company AppNexus as part of a $31 million round (NWS)

Ad tech company AppNexus has raised a $31 million funding round, which includes a $10 million investment from News Corp, involvement from Yahoo Japan, and participation from its existing investors. While the announcement might just seem like another run-of-the-mill ad tech fundraise, the fact that two major publishers are the lead investors is likely a signal of intent towards AppNexus — and potentially away from the dominant publisher ad tech platform Google DoubleClick.
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