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Top Reasons Why Investors Would Switch Online Stock Brokers

The top reason why investors would switch online stock brokers? Lower trade commissions, according to a recent NerdWallet/eTrade survey. That is, except for millennials, who say that fees are their top reason why they would change to a different online brokerage. NerdWallet teamed with eTrade as part of the online brokerage's quarterly Streetwise survey to ask investors what factors are most likely to make them switch online stock brokers, including lower commissions for each trade, lower fees to maintain the brokerage account, more investment offerings, better customer service and better site usability and tools.
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