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What Makes a Great Media Plan? The Best in the Business Tell All

For the first time in its long lifespan, Adweek's Media Plan of the Year competition selected its finalists—and Grand Prize winner—in a one-day live judging session held in a private room at New York's Lamb's Club. Led by jury chair Sasha Savic, CEO of MediaCom USA, the jury considered the nearly 70 finalists, selecting the winners who were showcased in the Sept. 12 issue of Adweek.
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