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Alphabet: Ad Blockers and Other Apocalyptic Changes Make it a Sell

Shares of Alphabet (GOOGL) are down $5.47, or 0.7%, at $805.26, after Wedbush’s James Dix late yesterday initiated coverage of the stock with an Underperform rating, arguing that fundamental change is coming to the market for advertising that could diminish the value of Alphabet’s main Google division’s ad technologies. Dix points to the primary traditional reason for Google’s appeal to advertisers: "Paid search monetizes better than other digital media because its traffic is a good proxy for “self-identified consumers.
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