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Smartphone calls continue steady decline in UK

This story was delivered to BI Intelligence Apps and Platforms Briefing subscribers. To learn more and subscribe, please click here. Smartphone users in the UK are calling each other less often, but they're increasingly using other modes of communication on their devices, according to Deloitte’s Mobile Consumer Survey 2016: UK Cut. About 31% of the 4,000 survey participants aged 18 to 75 claimed not to make any standard voice calls in a given week, a stark increase from the only 4% of respondents who said they didn’t make voice calls in 2012.
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