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In Hardware, You're Only as Good as Your Next Product: See goTenna

When hardware maker Quirky went out of business, Ben Einstein at Bolt had this to say: "A good company builds one product, learns from its customers, and iterates to make that product exceptional. Each step in the process is designed to refine a product and find the often elusive “product/market fit” that is the basis for all successful startups. Imagine if Apple built the first app-free iPhone and then moved on to the Apple Watch, or GoPro only sold one version of its camera and then decided to launch something totally different.
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