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Apple: ‘Jet Black’ Could Boost iPhone Average Price, Says Bernstein

Bernstein’s Toni Sacconaghi today weighs in on Apple’s (AAPL) roll out of the iPhone 7, which went on sale September 16th, arguing that average selling price should be investors’ focus, and that it bodes well for the company. "ASPs have often been a key driver of iPhone revenue, most notably in the iPhone 6 cycle in FY15,” writes Sacconaghi, who has an Outperform rating on Apple shares, and a $125 price target.
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