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Are Business Blogs Worth the Time?

Image credit: PhotoDune Year after year, marketers tout blogging as 'must do' strategy for small business owners. And the numbers don't lie: Companies that blog have 97 percent more inbound links. Marketers that use blogs get 67 percent more leads than those who don't. 81 percent of U.S. online consumers trust information and advice from blogs. For busy small businesses, however, the time and resources needed to maintain a business blog can seem to outweigh the benefits.
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