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Should Microsoft begin marketing Windows Mobile to the masses?

Fans of Microsoft's evolving mobile platform have been through the wringer since 2010. Since the introduction of Window Phone 7, fans have vicariously struggled with Microsoft to reach 5% global market share. A tiny number indeed, but a threshold that somehow declares a level of relevance our long-standing 3% and even more dismal current sub-1% simply does not achieve. Recent "news" that Microsoft would be ending the Lumia line, while continuing development of Windows Mobile, sent many writers and fans into a tailspin.
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