Post Profile

(VIDEO) Ooyala Combines Ad-Tech For Higher Publisher Yield: GM Braley

COLOGNE -- One source of ad demand is good, multiple sources all facing off against each other is better. That's why video ad-tech platform Ooyala has combined its Pulse ad server and programmatic toolset to let publishers pool demand sources for better effect. Ooyala's programmatic GM Scott Braley says the reboot is called a "Holistic Ad Decisioning" platform. According to the press relea
read more


Related Posts

(VIDEO) TubeMogul, Videoplaza Create Programmatic Marketplace

Technology : Huffington Post: Technology Blog

They are two of the largest video ad tech outfits. Now TubeMogul and Ooyala's Videoplaza unit are integrating to create a marketplace for the programmatic trading of video ads between premium brands and publishers. The pair say Tube...

OpenX Acquires Supply Side Platform LiftDNA

Technology : TechCrunch: Enterprise

Ad tech company OpenX just announced that it's acquiring startup LiftDNA. The startup offers a supply side platform, which publishers use to automate and optimize the sale of their ad inventory. Combined with OpenX's ad server and a...

Exhibit 3.0 Part 1 – An Open Source Software Platform for Publishing Linked Data

Technology :

This is Part I of a two-part series. Part II will be published later this month. Individuals, communities and organizations increasingly require the ability to combine fragmented data sources into easily searched and navigated whole...

ClicksMob and AppGrade to create combined ad tech platform for video mobile marketing

Technology : Venture Beat

ClicksMob and AppGrade are getting hitched. ClicksMob is a mobile-only performance advertising platform that delivers users to app developers and publishers. As a third-party broker, ClicksMob can access thousands of sources of traf...

(VIDEO) 'I Invented Header Bidding': Now O'Kelly Is Making Marketing Programmable

Technology : Huffington Post: Technology Blog

COLOGNE -- Thank Brian O'Kelley for the new-wave way that publishers are maximizing yield by tapping in to multiple demand sources. In the words of the AppNexus CEO himself: "I invented header bidding back in 2009." Using that techn...


Copyright © 2016 Regator, LLC