Post Profile

(VIDEO) Header Bidding Surfaces Value Of 'Every Single Impression': OpenX's Van Ullen

WASHINGTON, D.C.-Quality and scale of audience are key to most political advertising campaigns, according to the VP of Business Development at OpenX. "The quality component is really key for buyers because we're no longer in a world where we're just trying to buy the audience across any type of content. Ad effectiveness on quality content is key," Julie Van Ullen said during a panel discussion at the recent Beet.
read more


Related Posts

OpenX and ExchangeWire Research Second Annual Report Finds Shift in Industry Perception of Marketplace Quality in Programmatic Advertising

Technology : Venture Beat

PRESS RELEASE: OpenX, a global leader in creating programmatic advertising marketplaces that drive superior monetisation for publishers, today announced the results of its second annual report on perceptions of marketplace quality i...

(VIDEO) OpenX Hoping To Optimize The Use Of Multiple Header Partners

Technology : Huffington Post: Technology Blog

The increased popularity of header bidding has spawned an outgrowth of header partners for publishers along with new container solutions, introducing complexity that can lead to heavy pages and slow loads--negatives for user experie...

Adtech firm OpenX unveils an industry-changing fusion of real-time bidding and ad networks

Technology : The Next Web Blog

Advertising technology company OpenX today announced an impressive new product, dubbed Demand Fusion, that brings together a real-time bidding platform and ad network demand. Traditionally, supply-side platforms (SSPs), which focus ...

OpenX Ranked #1 for the Second Consecutive Month in Inventory Quality in Pixalate Global Seller Trust Index for Real Time Bidding

Technology : Venture Beat

Press Release: OpenX, a global leader in web and mobile advertising technology, today announced that it ranked first for inventory quality in Pixalate's Global Seller Trust Index (Index) for the second consecutive month. OpenX also ...

Townhall Media Selects OpenX for Patent-Pending Header Bidding Solution

Technology : Venture Beat

PRESS RELEASE: OpenX, a leader in creating programmatic advertising marketplaces, and Townhall Media (Townhall), a Salem Media Group company, today announced an expanded relationship, with Townhall selecting OpenX as its primary par...


Copyright © 2016 Regator, LLC