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(VIDEO) New Digital Ad Best Practices Can Calm Consumer Chaos: IAB's Rothenberg

During its first dozen years or so of existence, the Internet Advertising Bureau helped create digital advertising standards. But more recently, digital players have pursued extreme differentiation in their offerings, unleashing "chaos" that helped spawn problems like ad-blocking technology, says IAB CEO Randall Rothenberg. "It was industry standards, including things like the IAB standard ad unit portfolio, that built the foundation of the digital advertising industry," Rothenberg says in an interview with Beet.
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