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The Science of Five-Star Customer Reviews

The customer review is becoming a cornerstone of marketing initiatives as it ties together advertising, credible sources, and social dynamics in one platform, often serving as the reason for why a consumer or business decided to make a purchase of a particular product or service. Therefore, knowing more about how individuals construct customer reviews would be something that I and many other business owners would want to know so that we could determine how to get the greatest ROI from this type of marketing tool.
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