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How Fiat Chrysler Has Significantly Improved Its Engagement With a Quora-Like Tactic

Digital consumers' activity has shifted as folks spend more time revving up their mobile devices than desktops, and Fiat Chrysler Automobiles is utilizing an interesting, successful way to engage with them: Answer their automotive-minded Google search questions as if they were happening on Quora. In a Google-driven change in thinking, the carmaker is answering 4 million different combinations of search questions.
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