Post Profile






Why Did JWT Just Launch a Print Women's Magazine?

J. Walter Thompson partnered with Getty Images to launch a pop-up magazine at Advertising Week in New York. Using data, insights and trends garnered from the agency's innovation group, the result, Glass, is meant to be a "more diverse and future-facing" version of a typical women's glossy magazine. Inside the pages readers will find essays from the likes of Thinx's Miki Agrawal, author Rebecca Traister and even JWT's worldwide CEO Tamara Ingram.
read more

share

Related Posts


Wettstein Out at JWT ATL

Business & Finance / Marketing : AgencySpy

We’ve received confirmation that Tim Wettstein, who has been with JWT’s Atlanta office for just a year, is no longer with the agency. During his brief stint at the agency, where he most recently served as senior partner/group creati...

No Man’s Sky is being investigated for shady advertising practices

Technology : The Next Web Blog

The Advertising Standards Authority (ASA) today confirmed it was launching an investigation into No Man’s Sky. The watchdog group received ‘several complaints’ about deceptive advertising that featured enhanced graphics, large-scale...

A Collection Of Creative Print Ads With Bold Visual Appeal

Humor : Neatorama

(Image Via Advertising Agency: Terremoto Propaganda, Curitiba, Brazil) (Image Via Advertising Agency: DDB Tribal Berlin, Germany) Ads are often created to evoke a thought or feeling from the viewer, and print ads are meant to captur...

Frederic Bonn Named Creative Director at Mirum

Business & Finance / Marketing : AgencySpy

Back in January, J. Walter Thompson announced the launch of Mirum, a “global digital and innovation network” that employs more than 2,000 in 40 offices across 17 different countries. When the announcement went live, JWT named Dan Kh...

2 JWT Executives to Open Their Own Agency

Business & Finance : DealBook

Two longtime senior executives at JWT in New York, part of the WPP Group, are leaving to start their own agency in a departure that comes as a huge surprise, Media Decoder reported.

Comments


Copyright © 2016 Regator, LLC