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How To Write A Cold Sales Email That Won't Get Moved To The Trash

With all of the different media available now for reaching out to prospects, we still need email to get the job done. Sure, it's not the flashiest or the most contemporary form of communication, but it is still ubiquitous. The average American employee spends over six hours per day checking email, and respondents in the 18-34 demographic indicated that they spent even more time on their work email than older employees.
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