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Chobani Picks Wieden + Kennedy as Its New Lead Creative Agency

Chobani, America's top Greek yogurt brand, announced several changes to the marketing side of its business today, chief among them the appointment of Wieden + Kennedy as its new lead creative agency after a competitive review. The Norwich, N.Y., company also named marketing and strategy executive Lisa Gralnek as its new vp of marketing for emerging platforms and veteran ad agency producer Kwame Taylor-Hayford as managing director.
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