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Insurers are starting to offer discounted Apple Watches to promote exercise (AAPL)

This story was delivered to BI Intelligence "Fintech Briefing" subscribers. To learn more and subscribe, please click here. Yesterday Aetna announced it will subsidize the cost of Apple Watch for some of its customers, following on the heels of a deal between Apple and a UK health insurer. Vitality, a UK health insurance provider, previously signed a deal with Apple to offer the Apple Watch at a discount.
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