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Just Because You Build It, Doesn't Mean They Will Come.

Picture this: you own a successful local retail business in, say, beautiful Washington, DC. All of your hard work and sacrifice is paying off. You aren't banging it out of the park, but you are doing nicely. Your customer base is growing, your inventory is under control, and you are starting to turn a steady profit. In fact, things are going so well that you are wondering whether it's time to take this show on the road and open an ecommerce site.
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