Jeanie Caggiano, EVP, Executive Creative Director, UnitedHealthcare at Leo Burnett USA
Evolve or die. It’s as true in business as it is in biology. Just ask Kodak.
Problem is, legacy businesses—let’s say those born before the digital age—can’t always move quickly when something upends their model. Little things slow them down. Like factories, inventory, infrastructure, equipment, processes, franchisees, federal and state regulations, and hundreds of thousands of actual employees.
Kieran Antill joins JWT Melbourne as executive creative director from Leo Burnett New York, where he most recently served as managing partner, executive creative director and executive vice president.
Kraft is a veteran of agencies including Publicis, Grey and Leo Burnett.
Amazing new business models are rare... even in this time of great 'disruption.' Many start-ups position themselves as disrupting because they feel they have to or die. So they reach. And it almost never works. There are few truly d...
While rapid changes usually brings major disruption to the way business has been done, let's remember one key thing: Disruptive technology is only disruptive if you didn't know about it ahead of time.