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Disrupt or Be Disrupted: How Legacy Businesses Are Changing the Game

Jeanie Caggiano, EVP, Executive Creative Director, UnitedHealthcare at Leo Burnett USA Evolve or die. It’s as true in business as it is in biology. Just ask Kodak. Problem is, legacy businesses—let’s say those born before the digital age—can’t always move quickly when something upends their model. Little things slow them down. Like factories, inventory, infrastructure, equipment, processes, franchisees, federal and state regulations, and hundreds of thousands of actual employees.
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