Alec McNayr, Co-Founder and Head, McBeard
With so many distractions in the advertising businessâ€“â€“trying to win awards, new business, and creative street credâ€“â€“itâ€™s sometimes easy to forget whatâ€™s at the heart of this endeavor: bringing people together. Try watching the latest Apple spot without feeling the urge to call Facetime your family. You canâ€™t, because that commercial wasnâ€™t just a commercialâ€“â€“it was advertising elevated to a poignant emotional connection.
In a new Social Zoom Factor Podcast, Pam Moore looks at why brands need to use data to build better human connections.
Social media is changing in front of our eyes. Itâ€™s still a very new discipline but companies and brands are embracing it across the board in a number of ways. It can be easy to become distracted by all the new technologies and some...
Soft Side of Business â€“ Itâ€™s too easy to forget that there are real people behind companies and brands who want you to like them and what they stand for, what they work for. In todayâ€™s social media world, itâ€™s too easy to call them ...
Ana Flores, founder of Latina Bloggers Connect, explains how to use social media the right way.