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Three Ways to Transform A Brand Through Social Media

Alec McNayr, Co-Founder and Head, McBeard With so many distractions in the advertising business––trying to win awards, new business, and creative street cred––it’s sometimes easy to forget what’s at the heart of this endeavor: bringing people together. Try watching the latest Apple spot without feeling the urge to call Facetime your family. You can’t, because that commercial wasn’t just a commercial––it was advertising elevated to a poignant emotional connection.
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