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3 Things Brands Should Know About Gen Z—and They're Not All About Snapchat

Marketing has a new buzzword: Gen Z. Younger than millennials, the next generation is more reliant on digital than its predecessor, forcing brands to get more creative in their marketing. A quartet of marketers from Gatorade, GE, AwesomenessTV and NBCUniversal spoke about what's driving the shift Wednesday at Advertising Week. Here are three things brands need to know if they want to be prepared for Gen Z: They know what sponsored content is, and they're cool with it As with most millennials, Gen Z knows that sponsored content is an ad disguised as a video series—but that's OK, said Brian Robbins, founder and CEO of AwesomenessTV.
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