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SoundCloud acquisition could offer a glimpse at the future of streaming music

Reports today indicate that Spotify is in ‘advanced’ talks to buy indie-favorite SoundCloud. If true, the ramifications of the acquisition will have a broad reach, far-extending the userbase of either platform. After having (more than) doubled up Apple and its 17 million paid users, Spotify is clearly leading the way and demolishing nearly anyone in its path. Unfortunately, the lead doesn’t mean much, as it’s certainly become clear that Apple is intent on playing the long game, a game it has deep enough pockets to play and almost certainly win unless Spotify remains proactive.
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