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How Positive Customer Reviews Can Help Your Business

A very large percentage of consumers turn to online reviews when it comes time to make a purchase decision. Whether it's an electronics product or a medical procedure, online reviews influence purchases in every industry imaginable. With so many options these days, especially online, it's important that your business stands out form the competition. If a consumer has two options, one with negative reviews online and another with several positive reviews, which one are they going to pick? The average consumer is going to go with the business with positive reviews every single time.
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