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It's Not All About Price: Tailor Your Sales Pitch To Appeal To Different Stakeholders

Value is often subjective and when you’re a business owner trying to pitch your products, this is an important factor to consider. It’s not just a matter of making your offerings cheaper than those from competitors; if you’re working with a client organisation that has a number of different stakeholders, you need figure out what elements make your products unique and sell it differently to each stakeholder.
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