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The NFL and Fox Hope to Score With Their New 'Football Families' Initiative

Fox Sports broadcaster Joe Buck moderated a Fox NFL town hall for Advertising Week today with panelists that included executives from Fox Networks Group and the NFL along with a certain Hall of Famer and current Fox NFL Sunday analyst. The panel discussed how the NFL and Fox can engage the sport's passionate fan base across both linear and digital platforms. "Millennials are a two-screen generation," said Dawn Hudson, evp and chief marketing officer for the NFL.
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