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Sports Business: Arnold Palmer and His Savvy Agent Set the Bar for Pitchmen

His success representing corporations far outlived his golf career and has provided a lesson plan in branding to succeeding generations of athletes.
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Golf on TV: Arnold Palmer Invitational and Mississippi Gulf Resort Classic

Sports / Golf : Armchair Golf

By Golf Channel News(The following edited content was supplied by Golf Channel in a news release.)Golf Channel and NBC Sports will provide 23 combined hours of live tournament coverage of the Arnold Palmer Invitational presented by ...

How Arnold Palmer the man created 'Arnold Palmer,' the drink

Sports / Golf : Devil Ball Golf

Arnold Palmer passed away Sunday, a pivotal and crushing moment for sports and several generations of golf fans. But for many more, Arnold Palmer’s name will live on as the perfect summertime drink: half lemonade, half iced tea. The...

How Arnold Palmer the man created 'Arnold Palmer,' the drink

Sports / Golf : Devil Ball Golf

Arnold Palmer at St. Andrews, Scotland. (AP) Arnold Palmer passed away Sunday, a pivotal and crushing moment for sports and several generations of golf fans. But for many more, Arnold Palmer’s name will live on as the perfect summer...

Palmer, America's First Commercial Hero

Sports / Golf : On Par

The earthy, endearing and gifted Arnold Palmer left a brilliant legacy in golf but he transcended the links, launching an era of sports stars as high paid pitchmen and pioneering in sports media.

Arnold Palmer And Jose Fernandez Forgotten Amid National Anthem Protests

Business & Finance : Forbes: Business

Golf legend Arnold Palmer died this week, as did up-and-coming Marlins pitcher Jose Fernandez. But despite that, all anyone still seems able to keep talking about are athletes protesting during the national anthem. Cartoon by Rob To...

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