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REI's #OptOutside, The Swedish Number Each Win a Pair of Grand Clios

REI's #OptOutside campaign, urging consumers to disengage from consumerism on Black Friday and go enjoy the outdoors, added to its awards haul on Wednesday night, picking up two Grand Clios—in Engagement/Experiential and Public Relations—at the Clio Awards in New York. Venables Bell & Partners claimed the Engagement/Experiential award, while Edelman took the PR prize on behalf of the campaign, which indeed was an enormous PR success for the outdoor retailer.
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