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Chinese football investors must ‘respect local culture’ in Europe

Manchester (United Kingdom) (AFP) – The flow of Chinese billionaires seeking to invest in European clubs, especially the Premier League, must be sensitive to local feeling should they succeed in buying a team, a senior media executive warns. Molly Li Mo, director of international and external relations at sports service platform Alisports, admitted in talks she had with European football powerbrokers at the SoccerEx Global Football Convention she had detected mixed feelings.
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