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MMA News: Mobile Marketing Association Launches Marketing Attribution Think Tank

Addressing what marketers say is their biggest concern, marketing attribution, the Mobile Marketing Association, along … The post MMA News: Mobile Marketing Association Launches Marketing Attribution Think Tank appeared first on Mobile Marketing Watch.
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Mobile Marketing Association to Establish Best Practices for Mobile Analytics with New Committee

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The Mobile Marketing Association (MMA) has announced the formation of a new mobile analytics committee, the goal of which is to “address and establish industry standards and methodologies for mobile analytics.” On Thursday, the MMA ...

Mobile Marketing Association Touts Launch of MMA Mexico

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With Latin America becoming an even more important part of the mobile landscape with each passing year, today the Mobile Marketing Association announced the launch of MMA Mexico. This is the newest of the 20 local MMA Councils that ...

Registration Now Open for MMA Leadership Forum Series

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The Mobile Marketing Association (MMA) is launching a one-day Leadership Forum series. “An offshoot of … The post Registration Now Open for MMA Leadership Forum Series appeared first on Mobile Marketing Watch.

MMA News: Business Logic Systems Joins Mobile Marketing Association

Technology / Mobile : Mobile Marketing Watch

MMW learned of the latest MMA news ahead of the weekend. The customer Value Management … The post MMA News: Business Logic Systems Joins Mobile Marketing Association appeared first on Mobile Marketing Watch.

Email Remains a ‘Growing, Go-To Channel’ for Marketers.

Technology / Mobile : Mobile Marketing Watch

Email has taken a beating in the last decade as social media and mobile took … The post Email Remains a ‘Growing, Go-To Channel’ for Marketers. appeared first on Mobile Marketing Watch.

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