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Retailers Can Now Request That Uber Drop Off Customers Right in Front of Their Stores

Holiday shopping is just about to kick into gear, and brands now have one more app to consider for marketing this year—Uber. Today the ride-hailing app is partnering with location-data company Yext to let brands create in-app campaigns. Uber has already worked with brands like Dick's Sporting Goods and Casper to deliver on-demand products but now appears to opening up the actual app as a marketing platform.
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