Newer cars that connect to the internet can collect vast amounts of data about drivers, such as where you went to dinner, if you broke the speed limit or if your seat belt was buckled.
Automakers, insurers, high-tech firms, city planners and advertisers are among those who could use data to refine services.
Drivers could share data in exchange for navigation systems, or they could pay extra for perks like a parking spot finder.
Big tech firms are competing with traditional car companies like Ford to map our world in the detail required to get driverless cars on the road
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