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How to Use Feedback From Customer Reviews (In Your Small Business)

When you’re first setting up your business, getting customer feedback is typically the last thing on your mind. After all, what if you’re just a small operation with very few customers?  Most of your energies will be directed towards making sales. It might already feel like a big win when customers buy from you in the first place and don’t request a refund. But getting feedback is more than just about measuring customer satisfaction.
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