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Three Big Ideas That Will Drive Digital Marketing in 2017

As brands look at their planning for 2017, it's time to ask which consumer trends are going to drive next year's most effective digital marketing strategies? There are three big ideas that will drive digital marketing strategies in the coming year. They have to do with the changing demands of today's digital consumer. So what are these "big ideas?": • Health and fitness - Consumers are aware of the negative impacts of an unhealthy, sedentary lifestyle.
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