Post Profile

Three Big Ideas That Will Drive Digital Marketing in 2017

As brands look at their planning for 2017, it's time to ask which consumer trends are going to drive next year's most effective digital marketing strategies? There are three big ideas that will drive digital marketing strategies in the coming year. They have to do with the changing demands of today's digital consumer. So what are these "big ideas?": • Health and fitness - Consumers are aware of the negative impacts of an unhealthy, sedentary lifestyle.
read more


Related Posts

14 Stats to Inform Your 2014 Social Marketing Strategy

Technology / Social Media : Social Media Today

While no single industry statistic should stand alone in informing future plans and strategies, a broader snapshot of social network trends, social consumer behaviors and brand social media results can help inform the big picture of...

Hear it Direct conference: Brand matters to consumers, but not necessarily the agent or brokerage brand

Real Estate / Real Estate Industry News : Inman News

The recent Hear it Direct (HID) conference in Austin, Texas, was packed with powerful strategies based upon direct consumer feedback. Whether you want to be more effective at marketing or pricing properties, these ideas represent so...

(VIDEO) How-to Videos Can Drive Purchase, Mindshare's Migliozzi

Business & Finance : Huffington Post: Business Blog

Given the wide range of video strategies available in the market, brands should understand the different value of different types of video. How-to videos, for instance, can often be most effective at driving a consumer to purchase, ...

Why Your Brand Doesn't Need Anyone To #Participate In Anything

Business & Finance : Fast Company

Stop trying to be friends with consumers and do something worthy of their attention, says Firstborn's associate director of strategy. Over the past few years, a disturbing new trend has emerged in the digital creative world—brands t...

Informative, Interesting, Relevant: Three Rules for Creating Quality Content in Digital Marketing

Business & Finance : Huffington Post: Business Blog

Ask any marketer what the starting point and backbone to a successful digital marketing strategy is and chances are they'll tell you that it's content. Content is the spark that ignites an effective marketing strategy and what keeps...


Copyright © 2016 Regator, LLC