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How Can SEO Be Used to Target Millennials

Search Engine Optimization (SEO) remains one of the most powerful ways to reach your target audience. But Google's changes have meant that ranking websites is based on the user experience each customer gets. This means companies have to change the way they do things. SEO is not just a case of throwing in a few keywords and links to sites. I spoke to Arya Bina, Founder and CEO of Kobe Digital, to talk about how SEO can be used to target millennials, which is one of the hardest groups to hit.
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