Post Profile






Maximizing the Message | LJ 2016 Marketer of the Year Award

Few libraries were untouched by the economic downturn of the 2000s. As systems began to rebound, however, a challenge was to replace the perception that they were down and out with the new reality of extended hours, replenished staff, and improved services. The strongest marketers among them also focused on the stories behind those comebacks, and information about what users could expect going forward.
read more

share

Related Posts


Half Of The Unemployed Are Screwed No Matter What Happens, The Other Half Are About To Enjoy A Huge Jobs Rebound

Business & Finance : Business Insider: Clusterstock

According to Lakshman Achuthan at the Economic Cycle Research Institute, the U.S. unemployment rate has already hit its worst level for the economic downturn, back in October of last year when it was 10.1%. That's because February's...

Microsoft's Kathleen Hall Explains How Its Marketing Went From Bad to Clio's Advertiser of the Year

Media / Media Industry News : Adweek

Microsoft has done some truly innovative work this year, and at tonight's 2016 Clio Awards at the Museum of Natural History in New York, the brand will be honored with the Advertiser of the Year award, which is presented to the adve...

Why JPMorgan Refuses To Buy The Market

Business & Finance : Zero Hedge

After the recent sharp spike higher in the S&P which has pushed it 150 points off its lows, the market may be down 3% since the beginning of the year. However, while many have blamed the 2016 selloff and subsequent rebound on centra...

User perceptions of the academic library and how Discovery Systems can help

Education / Library & Research : The Distant Librarian

I wanted to wait until the final post before mentioning Jane Burke's guest 6-part series about user perceptions of the library and how Discovery Systems can help on the InfoViews blog. Jane is Senior Vice President of ProQuest and t...

Quick Review: Opening Up Library Systems Through Web Services and SOA: Hype or Reality?

Education / Library & Research : The Distant Librarian

Late last year I received a review copy of the most recent Library Technology Reports, Opening Up Library Systems Through Web Services and SOA: Hype or Reality? written by Marshall Breeding. It's a simple report, consisting of a mer...

Comments


Copyright © 2016 Regator, LLC