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Why CP+B Is Really Loving This Election (But Let's Hope Trump Doesn't Sue Them)

Election 2016 has been an exhausting experience for just about everyone. But for brands, it's certainly created potent cultural moments they can tap into. CP+B has helped Hotels.com do just that, and is also working on a fun Fruit of the Loom project that might just brush Donald Trump's hair the wrong way, the agency's chief creative officer, Ralph Watson, told Adweek during a chat with us this week.
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