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New Adidas CEO sets off in pursuit of Nike

Closing the gap on market leader Nike is the challenge facing new Adidas boss Kasper Rorsted. ||| Berlin - Closing the gap on clear market leader Nike is the challenge facing new Adidas boss Kasper Rorsted when the Dane takes charge of the world's second biggest sportswear brand from the start of October. Investors are banking on Rorsted, 54, repeating improvements to profitability he achieved at consumer goods maker Henkel and the Adidas share price has risen by around two thirds since his appointment was announced in January.
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