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More people already want Apple AirPods than the Apple Watch

Apple's newest product category is wireless headphones, and although the AirPods have yet to go on sale, there are some signs that it could find a very receptive consumer base. 12% of U.S. consumers surveyed by Bank of America Merrill Lynch say they intend to purchase AirPods, apparently on the strength of Apple's marketing, given that few people have actually seen and tried them out.
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