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Apple shares balloon-filled iPhone 7 ad showing off expressive iOS 10 Messages effect

Apple has just posted the latest iPhone 7 ad on their YouTube channel today, entitled ‘Balloons’ for obvious reasons. The video follows a balloon throughout various scenes as it eventually finds it way to other balloons, and into someone’s window. It’s only clear at the end that the ad spot is for the iPhone 7 with the balloon tie-in promoting the new Messages features on iOS 10.
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